Strengths
1- İzmir being a livable city
2- Having new projects in and around Izmir
3- The Aegean region has a historical and touristic attraction.
4- Global companies move their headquarters to Izmir
5- Urban transformation
Weaknesses
1- Being a fair to be organized for the first time
2- Investors are predominantly in Istanbul
3- The scarcity of real estate purchases by international buyers and investors in Izmir
Opportunities
1- To provide opportunities for international investors with the right promotional projects
2- Urban transformation projects
3- Insufficient number of international fairs
Threats
1- Inadequacy of direct flights to Izmir in terms of foreign exhibitors and visitors
2- Economic and political instabilities
3- Natural disasters
4- Shortsighted contractors
TARGETS
1. To be the window of the Turkish Real Estate Sector opening abroad
2. Representing Türkiye in international platforms
3. To provide the necessary coordination to increase our efficiency in foreign markets,
4. To set standards on issues related to all sub-segments of the sector,
5. Playing an active role in the design of regulations related to the real estate sector
6. To create synergetic cooperation and division of labor with domestic and foreign private and official institutions, chambers of commerce and industry, stock markets, professional organizations, foundations, associations and unions